Overall Reflections

Research

The research that I produced in conjunction with form and style were extremely beneficial for the final products that I produced – with them both being essential in how I planned, shot and applied post production effects. However, I think that it is arguable as to whether my Audience research served me much purpose. On one hand, I developed many of the themes of my music video through the enthusiastic fan-base’s ideas of what the album was about. In contrast to this, I was already aware of the key demographics and what would be expected of my video. Because of this, this aspect of the audience research served me very little purpose.

Planning

For a music video of my variety, planning was of the upmost important. The most valuable part of my planning were the thematic PowerPoint timelines I produced to create the structure of both music videos. Without these, there was a chance that the themes may have ended up discordant or misaligned. However, I do think that my storyboards, despite their level of production, did eat up a lot of time that could have been spent producing my real video. It could also be argued that these storyboards made the eventual video I made better and more precise – which is backed up by the fact that my production did not become rushed at any point.

Production

The production side of my project ran with much more ease than I originally expected, as I gave my actors heavy prior notice before shooting began. Along with this, the actors within the piece were well informed of my creative intentions, and therefore collaboration came with ease. If I was to enter production again, I would hold meetings with the actors prior to the shoot outlining my exact vision – if the timing of the production allowed for it.

Post-Production

As I had a lengthy history of post-production work prior to this project, I found this element to be one of the easiest. However, as Premiere Pro is such a dense piece of software, I was still able to find new mechanics and effects throughout the editing process. The most influential was ‘Lumetri Color’ – which I wish I had found at an earlier point. If this were the case, I could’ve scraped about an hour from my total editing time. However, this knowledge is transferable to other projects and will be of overall benefit to my career.